Design the next Volvo VN series trucks.

Concept:

The semi-truck industry in North America were occupied with two different types of truck designs. The traditional look versions (Tombstone grille, and chrome exhaust stacks), and the newer contemporary versions (Aerodynamic). I noticed with on-site interviews and market observations that Volvo brand was not really accepted in the U.S. trucking circles. It was European and also the interiors were not 'Lazy Boy'. Also due to the aerodynamic demands of the new trucks, the shapes and exterior of trucks on the road all look the same.

I felt the Volvo products have a very solid foundation to build on. They have the safest truck cabs in the industry and one of the most reliable names. My idea was to give the truck a distinct look on the road so everyone who looked at the truck will know it is a Volvo Truck!